Playful Brand Engagement: Gamification in Marketing
We leverage immersive storytelling, gamification, and cutting-edge technologies to captivate your audiences attention—whether at the point of sale, on the web, or in apps. By enriching the real environment with 3D content, it becomes a playground for interactive user experiences.
Let's talk Games
Creative Strategist
The power of Gamification
Elevated Brand Engagement 01
Playful content intuitively attracts people and encourages them to engage more deeply with the brand and its products.
Increased Brand Awareness 02
AR and VR technologies enable innovative game designs that enhance a brand's visibility in conventional advertising environments.
image
Innovative Interaction 03
Solving quests and achieving high scores: brand messages are woven into captivating storytelling that playfully encourages interaction with the brand.
image
New Target Groups 04
Gamified content in marketing appeals to diverse demographic groups, particularly Gen Z and Gen Alpha.
image
Use Cases for gamified Brand Communication
1
Platform Games
Brands utilize the vast communities on platforms like Roblox and Fortnite to present themselves to a game-affine, young audience and build their own fan community. Interactive 3D worlds become an integral part of branding.
2
AR Games
Whether as an AR app or WebAR games, augmented reality is an unparalleled tool for storytelling, seamlessly connecting the physical and digital brand worlds. By interacting with brand characters, users dive deep into the brand world.
3
Learning Games
Immersive games make knowledge more vividly conveyable, whether in corporate training or educational contexts for young people. Interaction not only makes learning more fun but also helps memorizing knowledge.
4
Retail Games
Retail games turn shopping into an entertaining and personalized experience, motivating customers to linger longer in the store. Interactive elements and integrated sweepstakes attract customers, create purchase incentives, and strengthen customer loyalty.
5
Packaging Games
Packaging becomes a canvas for interactive games to launch new products, celebrate seasonal occasions, or stage thematic campaigns. They are an effective sales promotion that encourages trying and recommending the product.
6
Social Media Games
Whether competitions, quizzes, side-scrollers, catch games, or karaoke: AR games on Snapchat or TikTok are popular in gamification marketing to quickly achieve more reach. These casual games are controlled by users through head movements, facial expressions, and gestures.
Success Stories
To raise awareness among Gen Z about the potential risks of listening to loud music or gaming, we developed the Jump'n'hear game together with Grabarz & Partner—the first playful hearing test on Roblox.
For the launch of the Galaxy S24 Ultra, we created the game app Trails of Wonder, combining AR and AI in an outdoor game where users explore virtual worlds in real nature.
With an exciting retail promotion in storefronts, we promoted the limited NIKE AF1 Source Code Pack simultaneously at six European SNIPES locations.
For the promotion of the limited pizza edition, we turned the pizza box into a playing field for an interactive WebAR game. The goal: to catch as many beans as possible in Bud Spencer style.
Our Expertise
Enhanced User Engagement
With AR you turn passive scrolling into interactive fun, boosting engagement! They are a powerful tool for capturing attention.
Increased Brand Awareness / Share Rate
AR filters create immersive brand stories that stick. With 74% of consumers finding AR entertaining, these experiences naturally lead to higher share rates and brand visibility.
Interactive Shopping
AR Filters facilitate virtual try-ons and streamline the shopping journey that strengthen brand loyalty and lead to higher conversion rates.
Innovative Storytelling
AR allows users to become part of the story, encouraging a customised experience for the millions of users that become part of your brands journey.
Our
services
Strategy & Concept 01
Research & Analysis
Campaign Consulting
Content Strategy
Storytelling
Ideation
Concept Design
Design & Production 02
Storyboard
Art Direction
Game Design
UX-/UI-Design
Motion Design
Music & Sound Design
Video & Animation
3D Realtime Animation
3D Scanning
Real time VFX
Prototyping
Implementation 03
Game Apps
WebAR Games
Social Media Games
Installations
Integration in Marketing Strategies
Monitoring
Reporting
Successful collaboration
Let's talk games
Creative Strategist