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‘BEAT THE BEANS’ WEB AR GAME

PROMOTION OF GUSTAVO GUSTO'S LIMITED PRODUCT

Converting the pizza box into a field of play: The goal of this engaging web augmented reality game is to clock up some nasty beans, Bud-Spencer-style.

2021
Pizza and gamification marketing via Web AR Experience – it’s a match:

Users would scan a QR code on four distinct Gustavo Gusto advertising boxes to access the web experience from any device. In no time, they found themselves equipped with Bud Spencer’s fist fighting against a horde of beans. Players with the best scores within the

timeframe would rank at the very top and be in the draw for nothing less than a year's supply of Gustavo Gusto pizza, amongst other yummy prizes. Yiha! The result: more than 150.000 Gustavo Gusto buyers participated and created a surge in demand for this special edition.

Credits

In collaboration with Atelier Grand Berg