‘BEAT THE BEANS’ WEB AR GAME
PROMOTION OF GUSTAVO GUSTO'S LIMITED PRODUCT
Converting the pizza box into a field of play: The goal of this engaging web augmented reality game is to clock up some nasty beans, Bud-Spencer-style.
2021
Pizza and gamification marketing via Web AR Experience – it’s a match:
Users would scan a QR code on four distinct Gustavo Gusto advertising boxes to access the web experience from any device. In no time, they found themselves equipped with Bud Spencer’s fist fighting against a horde of beans. Players with the best scores within the
timeframe would rank at the very top and be in the draw for nothing less than a year's supply of Gustavo Gusto pizza, amongst other yummy prizes. Yiha! The result: more than 150.000 Gustavo Gusto buyers participated and created a surge in demand for this special edition.
