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We think
Virtual First

We team up with brands, corporations and institutions, as well as other agencies, to achieve transformational growth and forward-thinking creative communication.

Get inspired

Got you intrigued, thinking, wondering? We're looking forward to hearing all about it.

Our approach

Revolutionary Framework

We start virtual and expand from there. We provide an efficient and creative strategy for cutting-edge experiences and content along the entire consumer journey.

Focus on KPIs

We boost quantitive and qualitative KPIs like customer engagement, innovative storytelling, time spend on platform, driving brand affinity and loyalty.

Our partners & tech-stack:

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What we do

1

Strategy

Research & Analysis
Communication Strategy
Content Strategy
Storytelling
Brand Strategy
Innovation
Consulting
Cross-media Strategy

2

Creative Production

Storyboard
Art Direction
UX-/UI-Design
Motion Design
Music & Sound Design
Video & Animation
3D Realtime animation
3D Scanning
Real time VFX
Prototyping

3

Experience

Platform Games: Roblox, Fortnite
(AR) Gaming Apps
WebAR Experience
Virtual Reality Experiences
Social Media AR
Retail Experiences
Trade Fair Experiences
(D)OOH, FOOH, Murals
Virtual Influencer
Interactive Installation
Brand Activation
Digital Configurator and Product Previs
Metaverse Experiences
XR Sales Tools

DIVE IN

Talks & Showcases 01

We share insights into our creative process, discuss the nuts and bolts of our projects, and even showcase prototypes to help you better understand the potential of immersive technologies. It's not just about telling you what we do, but showing you how we do it.

Workshops 02

Through hands-on workshops we blend knowledge and best practices to make you familiar with immersive technology. Together, we develop ideas for interactive experiences that can enhance your customer experience. Our workshops can take place remotely, at your office, or at our office in Hamburg.

Collaborative Ideation & Pitches 03

Got a pitch coming up and need a fresh set of eyes? That's where we come in. We partner with creative teams to brainstorm and pitch innovative ideas. Together, we'll create compelling narratives that resonate with the audience and elevate brand experiences.

Meet the team

We are headraft

Pioneering in the creation of virtual brand experiences since 2016. Our team is a dynamic blend of creatives in gaming, 3D, XR technologies, film and design – each of us bringing their unique expertise to the table.

Portrait ofJulian Weiss

Founder & CEO

Julian Weiss

Portrait ofInsa Hollenberg

Head of Strategy

Insa Hollenberg

Portrait ofKonstantin Schraps

Creative Strategist

Konstantin Schraps

Portrait ofKanzul Fatima Arif

Interactive Producer

Kanzul Fatima Arif

Portrait ofChristian Greitmann

Head of Production

Christian Greitmann

Portrait ofJohanna Franke

XR Project Manager

Johanna Franke

Portrait ofLuzius Kölling

XR Developer

Luzius Kölling

Portrait ofChristin Buhse

Communication Manager

Christin Buhse

Portrait ofKatharina Muske

Creative Director UX | UI

Katharina Muske

Portrait ofRosa Hirn

XR Developer

Rosa Hirn

Portrait ofRafael Waldmüller

XR Developer

Rafael Waldmüller

Portrait ofMorris Griebel

XR Developer

Morris Griebel

Portrait ofLaura Witthöft

XR Developer

Laura Witthöft

Portrait ofJan-Lucas Tschirner

XR Developer

Jan-Lucas Tschirner

Portrait ofJan Esser

XR Designer

Jan Esser

Portrait ofMax Freytag

3D Artist

Max Freytag

Portrait ofMarie Nordhoff

XR Designer

Marie Nordhoff

Portrait ofAntonia Backert

Art Director

Antonia Backert

Portrait ofMarcel Kwapich

Motion Designer & Art Director

Marcel Kwapich

JOIN THE TEAM

Excited to contribute? Check our open positions. We'd love to hear from you.