Not your typical digital agency
We turn seconds of attention into minutes of engagement. Through gamified, interactive content powered by Augmented Reality, Mixed Reality and AI we transform passive scrollers into active participants— increasing time spend with brand and budgets well spend.


Our approach
How we do it
Starting from user behaviour we identify where your audience engages. Next we activate these channels and platforms to deliver messages that resonate and advance your brand goals. Efficient and straightforward.
What we achieve
We elevate key KPIs such as deepening engagement and extending brand interaction time, while making your brand stand out. Through user data insights we provide intelligence for even more effective future campaigns.
Our partners & tech-stack:









What we do
1
Strategy
Research & Analysis
Communication Strategy
Content Strategy
Storytelling
Brand Strategy
Innovation
Consulting
Cross-media Strategy
2
Creative Production
Storyboard
Art Direction
UX-/UI-Design
Motion Design
Music & Sound Design
Video & Animation
3D Realtime animation
3D Scanning
Real time VFX
Prototyping
3
Interactive Content
Platform Games: Roblox, Fortnite
(AR) Gaming Apps
WebAR Experience
Virtual Reality Experiences
Social Media AR
Retail Experiences
Trade Fair Experiences
(D)OOH, FOOH, Murals
Virtual Influencer
Interactive Installation
Brand Activation
Digital Configurator and Product Previs
Metaverse Experiences
XR Sales Tools
DIVE IN
Talks & Showcases 01
We share insights into our creative process, discuss the nuts and bolts of our projects, and showcase prototypes to help you better understand the potential of immersive technologies. It's not just about telling you what we do, but showing you how we do it.
Workshops 02
Through hands-on workshops we blend knowledge and best practices to make you familiar with immersive technology. Together, we develop ideas for interactive content that enhances your customer experience. Our workshops can take place remotely, at your office, or at our office in Hamburg.
Collaborative Ideation & Pitches 03
Got a pitch coming up and need a fresh set of eyes? That's where we come in. We partner with creative teams to brainstorm and pitch innovative ideas. Together, we'll create compelling narratives that resonate with the audience and elevate brand experiences.
Meet the team
We are headraft
Pioneering in the creation of interactive brand content since 2016. Our team is a dynamic blend of creatives in gaming, 3D, XR technologies, film and design – each of us bringing their unique expertise to the table.

XR Developer
Luzius Kölling

XR Designer
Marie Nordhoff

Motion Designer & Art Director
Marcel Kwapich
JOIN THE TEAM
Excited to contribute? Check our open positions. We'd love to hear from you.