Gamified Branded Effect on TikTok
In addition to their traditional online and offline campaigns, Channel 4 wanted to add an element which actively involved their audience and engaged with a young demographic. In partnership with 4creative we brought the show's competitive spirit to TikTok, creating the first-ever gamified branded effect. The result? A fun, interactive, and unforgettable brand experience that resonates with the young audience.
Insights
The reality TV show Rise and Fall is all about climbing up the social ladder. The effect transforms users into contestants rising to the top via the show's iconic elevator. Users can race against their friends and climb to the top floor as fast as possible. By introducing a competitive element, the effect not only promotes the show but also encourages repeated use, increasing visibility and interaction rates.
