AR-GAME TRAILS OF WONDER
Trails of Wonder uses AR and AI for a unique outdoor game in which users explore virtual worlds in real nature.
The app captures the core of Samsung Galaxy's strategic brand: serious tech, playfully told. Four story worlds can be found just outdoor or on 72 hiking trails that have been handpicked by the team from Komoot.
The main objective of the game is for players to earn
points by solving photo challenges. The Highlight: Users receive a personalized gaming experience from an AI that analyses your photos in real time. Augmented reality, location-based gaming, and artificial intelligence are all combined in the game design for a giant quest.
Promotion Campaign
The gaming experience seamlessly integrates the Samsung branding. Through comments made by the AI companion, the new Samsung Galaxy S24's features are playfully incorporated into the plot. There are also several easter eggs for players to find.
However, only users of Samsung smartphones can see the G·NUSMAS brand character. A picture of the character gains the user bonus points.
Head of Strategy
In collaboration with SHANGHAI BERLIN, Sono2, Studio Colella, Pivo Studios