RETAIL GAMIFICATION WITH SNIPES
CHASING SNEAKERS IN THE STOREFRONT
We drew attention to six European SNIPES locations at the same time using an engaging POS game. The game's goal: Last as long as possible, earn points, and win a limited NIKE AF1 Source Code Pack.
2022
Shop window location and eye-catching projections on the pavement attracted people to play day and night.
For the chance to win new sneakers, we designed an endless runner steered by the users body movement. Players had to fly through obstacles and collect NIKE AF1s within the brand's Source Code environment.
The ground projection assisted participants in locating
the optimal position to play the game and made it easy to start the experience. Real-time data was collected from all locations and funnelled into a custom-built backend that displayed usage statistics for the client from the start.
Social AR
To complement the shopfront experience, we created an Instagram game filter that took users on a journey into Snipes Source Code world.
