Brand Reach through Gaming: From YouTube to Roblox
We developed the first virtual brand presence on Roblox for ARD and adapted the successful SWR YouTube format ‘Bau die Burg’ (Build the Castle) into an interactive gaming experience.
Our solution: The Roblox game 'Build a Castle for the Countess' with cooperative gameplay. Here players become master builders themselves, collect resources and construct unique castles for the countess in 20-minute rounds. The more impressive the castle, the more points are earned together.
The result: The experience makes the original ‘Build the Castle’ concept playable for everyone and successfully expands the SWR brand into the gaming segment. Within the first week after release, more than 30,000 users had already proven themselves as builders.
Promotion on the Socials
In addition to the mission of building a magnificent castle, we increase the fun and the chance for additional points with further quests from the countess and her retinue.
Logging pays off: With increasing level, players can mine and transport stone, wood and mortar more efficiently.
Did you know? A scholar conveys humorous medieval facts and combines education with entertainment.
Gaming for greater brand reach
