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VAERIDION'S VISION BECOMES VIRTUAL REALITY

WITH OUR XR CONTENT STRATEGY

An efficient XR content pipeline provides a set of communication tools to immediately and sustainably engage potential customers.

2024
Plane infront of northern lights
The aircrafts start-up Vaeridion sought material for a variety of touchpoints and wanted to highlight the brand's innovation throughout.

A virtual technology approach to all creative communication was crucial for maximizing cost-efficiency within the content strategy.

The resulting communication tools can be scaled for all stages of the customer experience, including print, pitch presentations, hybrid events and online presence.

plane interior
Hands holding an iPad running the vaeridion configurator

The interactive experiences also include a full 360-degree representation of the aircraft's interior, designed by iDS Industrial Design Studio®.

Employees can use the interactive sales tool to support any exchange and respond effectively to their specific interests.

We accomplish a high level of content variation by strategically using AI. We used Midjourney to create one-of-a-kind settings for events and trade fairs, highlighting Vaeridion's products in the press and increasing brand exposure.

Rendering of touch gesture

benefits

The aircraft model can be transformed into a "3D realtime asset" for interactive product communication, such as an interactive sales tool or an augmented reality or virtual reality experience. However, non-interactive media such as CGI Images and Films are also valuable and effective outputs.
Display at the exhibition stand
Display at the exhibition stand

For Vaeridion's attendance at the Paris Air Show 2023, we devised a comprehensive communication strategy that encourages personal engagement with clients while also reflecting breakthrough product technology.