FIGHTING THE PLASTIC TIDE IN VR
WITH KALDEWEI AND WWF'S INTERACTIVE EXPERIENCE ABOUT MARINE PROTECTION
Immersive dive into the Mekong Delta: Using stereoscopic 3D graphics, we brought viewers on a compelling journey to learn about Kaldewei and WWF's cooperative marine conservation initiatives in Vietnam.
2019
The experience offered the lowest barrier of entry for VR resulting in up to a thousand views per day.
To achieve the easy and independent access for the trade fair visitors, we set up a configuration of strapless VR goggles. The two-minute stereoscopic film travelled above and below the sea to depict the two partners' efforts to minimise plastic in the sea.
The narrative goes into detail on the surprise source of the majority of the plastic in and around the Mekong delta, as well as ongoing efforts to reduce the environmental impact of a plastic waste by creating a waste economy to begin with.
