Interactive Game Installation
For ARD we created an entertaining multiplayer game to catch the attention of Gamescom visitors at the ARD booth and celebrate the characters 25th anniversary.
Our solution: "Bernd wants to break free" – a multiplayer Pong revival that brings the distinctive humor of "Bernd das Brot" to life. The familiar, intuitive gameplay creates an engaging, audience-friendly experience.
We authentically integrated the character by focusing on Bernd's facial expressions and demeanor as key character traits. The transparent, large-format display maximized visibility from all angles, drawing passersby to watch before playing.
The result: Over thousands players engaged with the installation during Gamescom. The installation is easy to reuse and will entertain people at further events.
