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ORA Jardin: Seeding Virtual Trees, Growing Real Forests

Brand Activation via Instagram Filter

Visitors at France's "Mondial de l'Auto" could experience the ORA-branded augmented reality garden by seeding virtual trees using an Instagram filter.

2022
To illustrate their clean electric passenger cars, ORA, a GMW brand, provided visitors to their booth with an augmented reality garden experience.

Using an Instagram filter, visitors could see a gorgeous green oasis in the centre of the "Mondial de l'Auto". Additionally, each tree seeded through this activity resulted in the planting of a real tree, creating an

effective brand messaging experience. Visitors merely had to open Instagram and scan the area they were in to find a virtual ORA seed, that developed into a green "Jardin".

Credits

In collaboration with Mutabor Design