BUILDING A KRONEHIT COMMUNITY ON ROBLOX

KRONEHIT ISLAND CATCHES GENZ ATTENTION WITH FUN GAMEPLAY

The radio station Kronehit launched their first virtual brand presence on Roblox to raise awareness among a young target audience.

2023

The gamification experience Kronehit Island connects GenZ and GenAlpha to a radio format.

The actual Kronehit radio station served as inspiration for a portion of this virtual brand universe. Users interact with Roblox avatars of the popular broadcasters here, making sounds with their movements and chasing one another to top the leaderboard.

In order to increase the amount of time users spend on Kronehit Island, we emphasized on mini-game features during development. The game's short 90-second game rounds, simple rules, and intuitive controls provide a high repeat value.

The game's idea is convincingly simple: whoever can keep the crown for the longest period of time wins the round and receives the most points.

The virtual world provides gamers with several interaction choices. They can produce melodies by jumping or utilize portals as ingenious escape routes throughout the hunt.

Try it yourself!

Kronehit Island

benefits

On Roblox, users connect with brands in a memorable and entertaining way. With its brand presence on one of the online platforms with the widest reach, Kronehit not only increases its visibility, but also positions itself as innovative and future-oriented. Virtual brand worlds such as Kronehit Island offer the potential to be a venue for brand events and to constantly provide new incentives for users through regular updates and the simple integration of additional game components.

Kronehit Island in the press

Horizont Go back

Konstantin Schraps

Creative Strategist

konstantin.schraps@headraft.com +49 1520 1534166 Let's connect

Credits

In collaboration with Constant Evolution