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Increased Sales performance at the Heinemann POS with AR Games

A skill based game for discounts that users can earn and redeem on the spot.

For Gebr. Heinemann, we developed a POS game that successfully appeared as simple to play as it is in fact. Users catched AR balloons for a monetary reward – fighting against the clock.

2018
A person is using a tablet to view an augmented reality scene filled with floating red hearts in a shopping mall.
Increasing sales performance and brand loyalty at the same time.

This game and its seasonal variations generated a significant boost in sales volume during its activation. It was provided at several locations throughout Europe

simultaneously for up to 30 days in a row, and in combination with assisting promoter personnel. With hundreds of plays and happy customers each day.

Credits

In collaboration with Schönenbergfilm