YVES SAINT LAURENT’S AR FLACON IN VOGUE
PRINT AD SPARKS ENGAGEMENT ON SOCIAL MEDIA
A fiery print ad: Yves Saint Laurent (YSL) promotes its new fragrance 'Libre' in Vogue Scandinavia. With an AR experience, we freed the bottle and fuelled enthusiasm for the new product on Instagram.
2022
The fragrance 'Libre' by YSL stands for boundless freedom. We translated its spirit into a fiery AR experience:
We created an Instagram filter that allowed the bottle to separate from the print magazine. Users would enjoy the flacon from every angle. And in selfie mode, they turned immediately into the ad's flaming theme, which
generated eye-catching UGC content throughout the campaign. A QR code on the print ad took readers to the interactive AR experience on Instagram.