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Interactive OOH EXPERIENCE with Snapchat

Hyperlocal Campaign for BVG Jelbi

From print advertisements to social media feeds: In a hyperlocal out-of-home (OOH) AR experience, three of Berlin's most well-known bouncers get in the way. And they reveal the best way to get home.

For BVG Jelbi, we created an AR Experience to launch a hyperlocal OOH ad on social media.

Three famous doorman from Berlin's club scene emerge from the poster when viewed through a Snapchat Lens and instruct users on how to go home safely with BVG Jelbi.

Credits

In collaboration with Jung von Matt/SAGA & anorak