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Entertaining TV-Show promotion on TikTok

Channel 4 turns viewers into relationship experts with its 'Married at first sight' Branded Effect on TikTok

In Channel 4's reality TV show Married at First Sight (MAFS), strangers are matched by experts and meet for the first time on their wedding day. During the show, viewers naturally morph into relationship 'experts'. To tap into this and create a deeper connection with the show, we created a TikTok AR effect that lets users become the MAFS expert themselves.

2023

Insights

+ Highly interactive
+ Randomizer
+ Simultaneous TV Production

This playful effect serves as conversation starter, as users match couples to different categories. The randomizer shuffles through randomly selected pairs of images, encouraging conversation and repeat engagement as users decide who to place where.

Credit

In collaboration with 4creative