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INNOVATIVE PRODUCT MARKETING IN AR & VR

Leveraging real-time technology to accelerate and innovate sales marketing for Hebold Systems

For Hebold Systems we created a sales tool that employs augmented and virtual reality to interactively demonstrate product features. The use of 3D real-time assets increases effectiveness across all customer interactions.

2023
Clients are shown what matters most to them, right in the moment – suitable for trade shows and customer meetings.

From traditional CAD data, we developed a virtual and real-time digital twin to offer insights into traditionally closed components as well as animate processes and parts for easy understanding. The user-friendly interface facilitates quick self-service and supports client

conversations by providing a relevant visual at the right time. When on site, the equipment is virtually positioned in the customer's location in their original dimensions, offering a crucial contribution to planning and important construction talks.

The app's user-friendly interface enables trade fair attendees to become acquainted with the machines' features and capabilities.

By syncing the iPad and VR headset, the Hebold Systems sales team can direct the client experience and address specific questions.

This real-time model, which can be seen in all product images and animations within Hebold Systems' XR Sales Tool, was created using easily accessible CAD data.