Halloween Brand Activation with Holograms
In the heart of Berlin we brought Fantas Halloween campaign to life with an innovative brand activation – combining product promotion on site, events, social media and DOOH.
The user's ghost images were simultaneously projected as holograms above the bus. This spectacle drew the attention of passers-by, creating a buzz around the bus and significantly increasing dwell-time. This interactive storytelling was closely tied to the product, creating a
user-centric experience that resonated with the audience. The real-time display on the holographic screen, coupled with hyperlocal displays on nearby CLPs, created a full-funnel experience that spanned on-location events, social media and more.
Influencers played a key role in promoting the Fanta Holoween Experience both at the mall and at the Haunted Mansion Event, where we installed a second immersive photo booth. The experience led to varied content for social media.
To extend reach for the brand actication and engage people outside from Berlin, we created an adapted version accessible through an Instagram filter. The filter allowed users to stage their scariest grimaces as Fanta-Ghost.
