AR Sport Challenge on TikTok
Promoting Olympic Sports with this playful branded effect
Created for the German Olympic Sports Confederation, we developed an engaging AR effect that invites users to unleash their inner athlete and experience the excitement of various Olympic sports firsthand. Users are challenged to replicate as many sports poses as they can within a 30-second timeframe to earn a medal. Sight set on gold? Play again.
2023
Insights
+ Full Body Tracking
+ 14 Animations
+ Randomizer
A randomizer adds an element of suspense by selecting one of ten possible sports. The effect that embodies the motto 'Your Club: Sports, only better', encourages users to engage with and appreciate the wide range of Olympic sports.
