THE INTERACTIVE SHOWER BASE: DIGITAL TWIN FOR KALDEWEI
Creating an interactively controlled virtual version of Kaldewei's NEXSYS enabled personalised customer interactions that easily highlighted and communicated all of the unique features and design components.

The combination of real product and digital twin enables a customer-focused consulting experience and improves the sales process with the best of both words: Real haptic feedback from the product itself as well as
information readily and individually accessible. In addition to the full-size shower base, we designed and built a smaller version specifically for use at international trade shows.




The rotation of the shower base navigates all pertinent product information. Trade exhibition attendees could flip through specific features, design alternatives and installation guidelines just by rotating the shower base.
The need for durability drove the development of its technical apparatus and sensor design. Aside from its remote diagnostic features, the exhibit is easy to assemble and as lightweight as possible.

