New Era of Hair Coloring Promotion
Garnier's Nutrisse Colour Sensation Snapchat Lens hits the mark with Gen Z
As part of Garnier's GenZ marketing strategy we created a Snpachat lens that allows users to experiment with different hair colours. Using an advanced technology to detect the user's hair, it was virtually colored accordingly. The lens enabled users to compare three different looks in one image and share the results with their friends.
2023
Insights
+ Hair Segmentation
+ Inclusive Testing
+ Multilayered Shaders
The interactive nature of the Lens significantly boosted engagement with an average Lens playtime of 22 seconds. In the beauty industry, AR has emerged as a game-changer, offering users the chance to try new looks in a virtual environment.
