LUFTHANSA OOH EXPERIENCE
ECLECTIC AR MURAL #LifeChangingPlaces
We created an augmented reality mural to help Lufthansa's #LifeChangingPlaces Campaign come to life.
Providing a virtual experience for tourists to Brooklyn Williamsburg, New York, known for its vibrant street art culture.
2019
As part of Lufthansa's #LifeChangingPlaces campaign, we augmented two 15-meter murals featuring stunning streetart.
To animate graffiti artist W3RC's artwork, we digitally traced each brush stroke. Users explored new wonderful worlds using four Facebook filters. The experience adjusted to the time of day: During the day, customers were given a different visual experience than at night.
Thanks to our AR experience, the mural in the heart of New York has made its way onto social media feeds, increasing awareness. The result: 987.770 impressions and 12.6% activation.
