FUNDRAISING with a WEB AR Experience
Raising awareness for lufthansa help alliance
We put help alliance mission front and center at the airport - with a combination of physical and virtual means we drew attention to the cause and generated donations.
2018
Simultaneously increasing awareness with installations at Munich and Frankfurt Airport.
On a real school desk, virtual objects provide information to users about the funding programs. Through the AR experience, customers may shop for specific things and make a donation directly to support
the selected projects. A creative strategy incorporating educational resources, created for the best user experience by effortlessly integrating between multiple touch-points.
Insa Hollenberg
Head of Strategy
Credits
In collaboration with Kolle Rebbe