Fun Product Promotion with AR singalong

In celebration of the launch of two new pizza flavours, Gustavo Gusto created a unique and humorous music video campaign titled "Heiße Scheiben – Coole Hits". To further engage the audience we wrapped up the fun in an interactive Snapchat karaoke lens. This lens allowed users to become the stars of their own music videos, singing along to the catchy tunes of the campaign and sharing their creations.