"Tunnel" Song Release in AR
An AR App for a release event: The hit song "Tunnel" by Die Fantastischen Vier, Germany's favourite hip-hop group, gave their fans an incredible augmented reality and gamified music experience. Exclusively available to listen to on the iPhone, three days before the official release.
We virtualised and unearthed renowned belongings from the band's 20-year existence as virtual building bricks for a kilometer-long tunnel. Developing a custom motion capture app based on face ID technology to bring the band's performance to life in augmented reality.
With 6.5 million impressions quickly after its initial release and well over a hundred thousand downloads, the app soared to third position in the app store. On average, users spend more than five minutes with the experience. Mission accomplished!
