VIRTUAL SHOWTIME AND AR CONCERT
PRODUCT PROMOTION FOR THE PLAYMOBIL EVERDREAMERZ
For the launch of the new EverDreamerz Playmobil figures, we brought Starleen and her friends onto the virtual stage. With interactive shows for each characters we created unique fan moments.
2021

With the EverDreamerz AR-App Playmobil launched a new, interactive product world that entertains and inspires.
Welcome to the virtual stage: Users were able to activate the different EverDreamerz characters and their stage performances by scanning the collector cards using the AR app for iOS or Android.
Children can set up the AR stage anywhere in the room and easily control the performance effects of their interactive Playmobil stars. Sparking imagination for even more playful entertainment.

