Experience Media: Turn media into entertainment
Head of Strategy
Trusted by
Media assets that engage the audience
Activate customers to explore your products with interactive 3D viewers, 360° showcases, and real-time configurators. Users can rotate, zoom, customize colors and materials – a hands-on shopping experience directly within the ad. Perfect for products where visual appeal and customization drive purchasing decisions.
Transform your brand message into playful engagement through mini-games, challenges, and reward mechanics. Users compete, unlock achievements, and share their scores; turning passive ad impressions into active participation. That's how gamification creates memorable brand moments.
Guide users through immersive narratives where they make the choices. From interactive quizzes that recommend products to choose-your-own-adventure brand stories and polls that engage opinions. Users are actively shaping it, leading to valuable preference data.
How does it work?
1
Template Selection & Customization
We recommend the ideal template from our proven library based on your goals. We customize it with your brand assets, messaging, and visual guidelines and create a device-optimized HTML5 experience.
2
QA & Technical Integration
We rigorously test across all devices, browsers, and ad environments. We ensure seamless compatibility with your ad server or DSP while verifying proper tracking and analytics configuration.
3
Deployment & Optimization
You receive fully optimized HTML5 files ready to deploy across all major ad servers and creative platforms like Adform Studio, Google Web Designer or Flashtalking.
Experience Media in Numbers
Brand awareness lift of 25-40 % 01
Experience Media drives stronger recall, higher view-through rates, and a natural lift in brand awareness through earned reach and engagement.
up to 6x more engagement 02
Experience Media transforms passive scrolling into active exploration. Whether through mini-games, product viewers, or interactive narratives, users spend up to six times longer engaging with the brand. Every interaction is a data-rich moment that builds attention, relevance, and emotional connection.
conversions boost up to 95 % 03
When users can explore, configure, or virtually try a product, they’re more likely to buy. Experience Media streamlines the path to purchase by integrating interaction directly into the ad. The results are reduced friction, higher intent, and measurable ROI – from engagement to sale.
Proven Experience
Battle-Tested Expertise
With 10 years experience in creating custom immersive experiences for global brands, we've seen what works and what doesn't. We know how to capture attention, drive interaction, and deliver measurable results.
Award-Winning Creative Quality
Our work has earned 26+ international awards including Clio Awards, Webby Awards, and ADC recognition. When you work with headraft, you're getting the same level of creative excellence that's driven campaigns for Disney, Netflix, Mercedes-Benz, and Spotify.
Social Media Pioneers
As Germany's first TikTok Branded Effects Partner and ranking in the top 1% of effect creators globally, we understand the platforms, algorithms, and user behaviors that make social campaigns succeed. Our expertise spans Instagram, Snapchat, TikTok, and emerging platforms.
End-to-End Production
From initial concept to final deployment, we handle everything. Our integrated team of strategists, designers, and developers ensure fast turnarounds, consistent high quality, and smooth execution.
Let's talk about it! :-)
Head of Strategy
FAQ
Do I need special ad placements for Experience Media? 01
No. Experience Media works with standard IAB banner formats and social ad specs. It integrates seamlessly into your existing ad server, DSP, or social platform.
How is this different from a regular HTML5 banner? 02
While standard HTML5 banners are mostly animated images with a click-through, Experience Media creates full interactive experiences within the ad unit: games, 3D product viewers, configurators, and more. Users engage without leaving the page.
What formats and sizes does Experience Media support? 03
All standard IAB formats (leaderboard, skyscraper, medium rectangle, mobile banners, etc.) plus custom sizes for social platforms like Instagram, Facebook, TikTok, and mobile apps.
How do we measure success? 01
You get detailed analytics beyond standard metrics: engagement depth, interaction time, feature usage, drop-off points, and conversion paths. Plus first-party data for retargeting and optimization.
Is this only for huge budgets? 02
Not at all. Our templated approach makes interactive experiences accessible for brands of all sizes. Whether you're testing one placement or running a programmatic campaign, we scale to your needs.
How quickly can we launch an Experience Media campaign? 03
Thanks to templated experiences and HTML5 production workflows, we can create and deploy campaigns in weeks. Once created, they scale instantly across all your placements.